How entering FoodStarter changed food entrepreneur Fernando’s life
“Winning FoodStarter has been absolutely incredible. The support and direction from all the partners has helped me realise my dream of taking my product from farmers market to the supermarket shelf. I’d totally recommend anyone who has an innovative product to enter”.
- Fernando Gutierrez -
Fernando Gutierrez, co-owner of Ananda Vegan Goodness is smiling from ear to ear! After winning FoodStarter, his Italian Style Vegan sausage has just hit the shelves of South Island New Worlds.
“Winning FoodStarter has been absolutely incredible. The support and direction from all the partners has helped me realise my dream of taking my product from farmers market to the supermarket shelf. I’d totally recommend anyone who has an innovative product to enter”.
The FoodStarter team partners were on hand to support Fernando with the many challenges that go hand in hand with getting a product supermarket ready. For Ananda, support with the sourcing of appropriate manufacturers, branding, packaging and many, many hours working with FoodStarter partner, FoodSouth, to perfect the product for larger volumes of production proved invaluable.
Ananda’s flagship product Italian Style Vegan Sausage is now selling at New World in South Island, made possible with the support of Foodstuffs South Island’s category management team who provided expertise in the areas of product development, distribution and commercialisation.
About to enter its third year, FoodStarter is supersizing this year introducing a new category and include a comprehensive scaling up the-up support package from FoodStarter partners from across the industry and nationwide - and the priceless opportunity for the winners to range their products in every New World throughout New Zealand.
Find out more and enter now at www.foodstarter.co.nz